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Milan is magical everywhere you walk thanks to Joann Tan, Italy’s incredible installation artist who has been inventing and creating wondrous worlds in the city’s most iconic windows for more than two decades. Meet the incredible artist capitvating the sidewalks and showrooms of Italy’s fashion capital.
A Window to Her World
I quickly fell in love the work and world of Joann Tan from the time I stepped in front of La Double J, JJ Martin’s fantasy fashion and design boutique in Milan. I was captivated by the elaborate handwork of her paper creations, and had to know more. I went down the rabbit hole and discovered her out-of-this mind windows and creations for Moschino and Hermès, realising that I had been following her work for years.
Whimsical. Creative. Utterly Italy. It’s all about the details. And the humor. Joann Tan easily gives us another reason to visit Milan.