La Double J and JJ Martin, Milan's Patron Saint of Patterns

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It’s not easy being a saint, and JJ Martin does it in style. As the creative force behind La Double J, a Milan-based clothing and homewares company, JJ has maxed out whimsical maxi dresses to fabulous formal wear and epic casual looks. La Double J dresses, skirts, blouses and outwear have sashayed through every party and decorated every It girl. Laura Ashley, it’s not.

“What I love most about Italy is just being so close to the creativity and the art history – you can just walk out the door.”
JJ Martin

JJ is enthusiastically particular and particularly enthusiastic. You can tell from her prints and from any conversation with her. She is neck-deep in Milan and can get down about anything- from vintage dresses and vintage waiters to the city’s renaissance which is happening right now.

American journalist, designer and e-commerce entrepreneur JJ Martin created an entirely made-in-Italy fashion house La Double J from two passions: vintage clothing and sciurre, high-octane Italian housewives and society belles who embody the class of beautiful decorations, meals and parties. Join me as JJ share how she went from fashion journalist to fashion house.

Want more? Take a peek at her Milan boutique and visit JJ”s favorite watering holes in the city.