13 laters of wine, 8 kilograms of pasta, and 33.5 miles of driving, that’s how much energy, water and carbon footprint impact on the environment in making a dress. Or at least a Chiara Boni. Milan-based designer Chiara Boni is the first womenswear brand to measure the ecological footprint of its clothing production cycle, trace its 100% Made in Italy supply chain and receive the PEF (Product Environmental Footprint) certification. Her dresses are not just eco-conscious and sustainability made, they are gorgeous. Fitted cuts, raw cut hems, rich colors and bias and asymmetrical shapes that every body can wear, thanks to elastic and no-wrinkle Eurojersey fabric. I should know, I wore one of her dresses to the Cannes Film Festival and felt the exact opposite of self-conscious. I felt gorgeous and feminine and rockstar.
What I always thought about when designing dresses was designing dresses that made a woman happy, made them feel beautiful, because that’s the only reason why you would wear a dress – Chiara Boni
In this episode, I talk with Chiara about her story – from working in design to becoming the Designer of the Little Black Dress. We discuss Made in Italy and making in Italy, sustainability and even learn how to wash a Chiara Boni dress.
In this Episode:
[01:08] A brief history of Chiara Boni
[02:01] The innovative EuroJersey
[05:40] PEF Product Environmental Footprint Certification
[11:11] Chiara Boni at New York Fashion Week
[14:56] Chiara in Milan
[16:20] The art museums in Milan
[17:42] How to take care of a Chiara Boni dress
[20:42] What is the must-have attire for every woman?
[21:14] Designing Woman