Bogart, Beatty, Belmondo
There are two things I can’t live without – a great hat and my contact lenses. And honestly, I’d almost go without vision if I know my chapeau was a stand out. I love a great hat, and so did Giuseppe Borsalino when he opened his atelier in 1857, in Alessandria, Piemonte. What started out as a necessity quickly became an icon of style and cult fashion classic. The Borsalino is that quintessential detail that elevates your street style. And today’s Borsalino is more than just the classic Bogart profile.
Modernity is the way you communicate with the future generation – Giacomo Santucci, Creative Curator, Borsalino
MORE IN THIS EPISODE
[00:24] Meet Giacomo Santucci, creative curator of Borsalino
[01:04] Giacomo’s background and experience
[04:18] Transforming from CEO roles into consultancy
[06:23] The history of Borsalino: the man behind this brand.
[11:35] Borsalino future goals as a brand
[16:47]The material, features, and modifications of the Borsalino hats
[21:50] Collaboration and why it is important
[26:24] Let’s talk style
Meet Giacomo Santucci, Italy’s 21st century Renaissance man. What I thought was going to be an interview about hat fashion, was a deep dive into Santucci’s incredible journey from a childhood in Rome to a voyage around the world world through art, engineering and fashion. Santucci has seen more than four decades establishing and evolving some of the world’s most important brands. Last year, Santucci put on a new hat when, almost on a whim, he took up the role as Borsalino’s creative curator.
Santucci may seem quietly shy, but ask him about his artistic vision and he will charm with his knowledge of art, history and style, all of which absorbs and translates it into a 21st century visual and fashion language for Borsalino.