Reggio Emilio could very well be Italy’s best kept secret. The small town has incredible history and culture, and the entire region Emilia Romagna literally has the very best Italy has to offer in food, fashion, design, and innovation. But did you know that Reggio Emilio is a center for contemporary art? In this episode, I sit down sit down with Sara Piccini, senior director of Collezione Maramotti to talk about art and Max Mara’s incredible art programs.
MaxMara and Contemporart Art
In the 1960s, MaxMara founder Achille Maramotti fell in love with contemporary art. For the next decades, Maramotti built a substantial collection which eventually needed a home. In 1987, MaxMara moved company headquarters in Reggio Emilio and Maramotti took the opportunity to turn his historic building into a gallery. Collezione Maramotti opened to the public in 2007.
Maramotti’s collections is approximately 1000 works of art and growing, thanks to a laser focus on new artists. What do I mean? There are always new buys, but more importantly, the Collezione sponsors emerging artists through awards and residence programs. In this epsidoe, Piccinini tells the story of yesterday, today and tonorrow at Collezione Maramotti.
In This Episode
[00:42] Guest Sara Piccini, Collezione Maramotti gallery
[02:25] Maxmara and Contemporary Art
[13:43] Maxmara Award for women
[18:21] Reggio Emilia
[23:24] A walk through Collezione Maramotti