FLORENCE — Florence enchants, mesmerizes, and beguiles. It is a city for those who love the fairytale Italian dream of warm sunsets, flowing hair, and great dinners. For centuries, it has been the requisite Grand Tour stop for literature lovers, art travelers, and cruisers. For me, Florence was always an easy day trip from my home in Rome when I needed a quick culture hit in the form of a Renaissance painting or an occasional contemporary show at Palazzo Strozzi. I staunchly refused to allow myself to fall in like with the city. And then a recent overnight stay lured me into loving Florence.
Florentine pillow talk takes all kinds of shapes, and one of the most charming is boutique hotel J.K. Place. In 2003, hotelier Ori Kafir opened the doors of what would become the first in a mini empire (other the JKs are in Rome and Capri) with the idea of giving guests a pied-a-terre in the middle of one of Italy’s most visited cities. He wanted something different from the grand dame styles of European hotels — something cozier and chicer, though just as elegant and impeccable. He wanted a home that was quintessentially Florentine in both style and hospitality.
J.K. Place still holds up to its original tenets. The townhouse is an easy respite, perfectly located for both historic city center strolls and out-of-town trips, while its beautiful design by internationally acclaimed local designer Michele Conan upholds its contemporary vibe. More importantly, it is so Florentine, down to every detail — from the bottled water they serve to the thousands of books about art, culture, and style scattered around, many focused on the city and its artisans.
Rates start from €440. Click here to book.
A five-minute walk from Stazione Santa Maria Novella, Florence’s main train station, J.K. Place has a front row view of Piazza Santa Maria Novella, an open square with the beautiful Santa Maria Novella church and its very cool Renaissance facade designed by Leon Battista Alberti in the 1470s. The piazza is a busy hub for foot traffic and buskers.
Florentine elegance, which translates to effortless style in all things aesthetic. J.K. mixes contemporary with classic — anachronistic yet very 21st century — to make you feel like you are in the home of Florence’s most peripatetic art collector and fanciful flaneur.
This Place Is Perfect For
Everyone. No, really, everyone will find themselves at home here, especially those with refined sensibilities.
But Not So Perfect For
Those who insist on having a room with a view of the Arno.
What’s on Site
J.K. Place is a home, an impeccably stylish one, that invites you to hang out. Just before the entrance is the outdoor J.K. Lounge, a teak terrace facing the piazza, a great people-watching lunch spot or cocktail-hour hangout. The ground level is a labyrinth of gorgeously styled lounges, salons, and libraries, with beautiful artwork and to-die-for art books and magazines, comfortable sofas, and cashmere throws. Late night, I discovered the terrace lounge, J.K.’s sexy rooftop bar that puts you eye-to-eye with Santa Maria Novella’s flourishes.
Food + Drink
The J.K. Lounge hosts an enviable buffet breakfast, an overflowing cornucopia of healthy fruit and home-baked treats, as well a la carte selections. From lunchtime through evening, the lounge becomes J.K. Cafe, a tasteful, health-focused eatery that wows you with traditional Tuscan dishes like pasta al sugo finto and contemporary favorites, including an excellent club sandwich. Cocktails, you ask? J.K. seems like it was designed specifically for enjoying a well-crafted martini, a vintage wine, or a Negroni sbagliato, whether in the Lounge, the Champagne Bar (the cozy living room adjacent to the lounge), or the rooftop terrace. Food and beverage director Andrea Pieri is a walking gastronomic and enological archive. Ask him about the food, the wines, the water, the cocktails, and chances are he’ll have a good story to tell.
Number of Rooms: 20 guest rooms and suites.
In-Room Amenities: Sublime linens, towels, and robes. Excellent and fast WiFi and LED televisions. A mini bar abundantly stocked with free snacks and drinks. Cashmere blankets from a local merchant. Rooms scented by local perfumer Dr. Vranjes.
Drawbacks: The branded power strip outlet is a bit outdated and wouldn’t send any power to my iPad and iPhone. I’d love to see a tech update.
Standout Detail: It would be easy to say the Terrace, but the standout for me is J.K.’s Library, which has every Taschen, Phaidon, and art book I covet. Even more standout was the staff’s knowledge of their books and their willingness to provide more.
Florence has been Tuscany’s self-proclaimed It town since it birthed the Renaissance. Italy’s top artists and architects of the 15th and 16th centuries remain well represented in its architecture, museums, churches, and palazzi, thanks to the shrewd support of the city’s favorite families, starting with the Medici. And Florence keeps up that vibe today, nourishing 21st century artisans — fabulous leather workers, printmakers, jewelers, bookmakers, and more.
What to Do Nearby
Honestly, what’s not to do? J.K. Place is within easy walking distance to just about everything you want to see in Florence, a very walkable city. Across Piazza Santa Maria Novella is the underrated Museo Novecento, a museum focusing 20th-century art, while around the corner is Palazzo Strozzi, an arts space that is lately lining up blockbuster shows. Of course, you’re going to want to walk around Piazza del Duomo, where you cannot miss the green, pink, and white marble panels of Cattedrale di Santa Maria del Fiore, the gorgeous Brunelleschi dome, and the museum. Definitely make time for Opera Dumo, the Duomo’s amazing museum with reconstructions of how Brunelleschi made the dome, as well as Michelangelo’s penultimate pietà and incredible restored artwork. Have a Hannibal moment in Piazza della Signoria, then drop by Gucci Garden for a peek into the Guccci mind. Window shop on Via Tornabuoni, or cross the river to Oltrarno, Florence’s hippest neighborhood.
Good to Know
General manager Claudio Meli knows everyone and everything there is to know in Florence. Just ask him. In fact, Meli is the author of J.K. Essential Guide to Florence, his love letter to the city in the form of an intrepid, pocket guide book that he’s produced for guests. Keep in mind that Florence feels busy with tourists throughout the year, at its most congested at Easter and spring break through June. Although there’s more room to breathe in July and August when Florentines flee the city for coastal breezes, the infernally hot temperatures make a visit not fun at all.
Plan Your Trip
How to Get There
Either take a train into Firenze-Santa Maria Novella train station or fly into Florences’s international airport, four kilometers from the city center.
Walk. Yes, Florence has buses and taxis, but if you are really here to enjoy the sites, sounds, smells, and tastes of Florence, all you need are your feet. For day trips around Tuscany, you can reach cities like Pisa, Lucca, Siena, and Arezzo via regional trains. If you’re interested in exploring the great hilltops, beach communities, strade del vino (wine routes), and picturesque towns like Orbetello, Volterra, and Montepulciano under the Tuscan sun, your best bet is hiring a car.