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Ciao Bella Ciao Bella
Ciao Bella Ciao Bella Ciao Bella
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Oceano Adriatico at Fendi Experiments

Why am I so predictable? Because I believe in Fendi Experiments and more importantly, I believe that if you have the opportunity you should go see them. What are the Experiments?  45 minute ultra-sensory mayhem. Music- classical, techno, nostalgic. Performance- shocking, nude, beautiful, dance. Imagery- shocking, historic, cartoon, text.  

oceano adriatico

The Fendi Experiments are the love child of Raffaele Curi and Alda Fendi. They are a nod to a part of Roman culture that only gets seen by the outside world for a few seconds in films like La Dolce Vita, Mamma Roma and La Grande Bellezza, or if you’ve had the good fortune to have a very crazy weekend in Rome.  They are performance art not just by the players on stage but also by the participants who seeming stand around watching the performance unfold in fabulous attire and from all walks of life.  They are a three dimensional celebration of the thoughts that run rampant in Raffaele’s head.

“This adventure is the journey of my life,” explainedCuri, who titled the 2014 series in reference to the Le Marche region where he grew up, located on the Adriatic Sea. “From San Benedetto del Tronto to Ravenna was my world,” he said, refering to towns in Le Marche. “It is where I dreamed and it’s where I go back to.”

Oceano Adriatico is a celebration of the crazy life journey of Raffaele,  in part by art director Dante Ferretti as well as Curi’s love for his childhood home in Italy’s Le March region. Get it? Adriatic Ocean, because the world revolves around Le Marche. . . .

Raffaele curi

Who is Raffaele Curi?  Raffaele is a personaggio, a character and living legend.  He grew up in Ancona, moved to Rome to act and immediately received a role in Vittorio de Sica’s Academy-award-winning Garden of the Finzi-Contini.  From there, his life imitated art, a bit La Dolce Vita with a touch of La Grande Bellezza. Pedro Almodovar, Prince Charles, Man Ray, Susan Sarandon, Carlo Menotti are some of his friends, and me. Raffaele lives just around the corner from my house, close enough to bump into each other at our local market and just far away enough to never ever want to hang out at my bar because he is faithful to the one I don’t like. It’s a Rome thing.

And he is Alda’s partner in crime, the ying to her yang, the extra set of eyes and ears and most importantly her friend.  And its because of that friendship, Raffaele has had the opportunity to create experiments with complete freedom and sheer glee.  

What did I think?  Oceano Adriatico is a bit more tame than years past, and it is a great celebration.

Avatar photo
Erica Firpo

Will travel for art and food. For more than two decades, Erica has been bringing you Italy. As the voice behind Ciao Bella and Ciao Bella podcast, she immerses herself in the stories of contemporary Dolce Vita. She is an ongoing contributor to AFAR, Conde Nast Traveler, Fathom, Forbes, Hotels Above Par, Travel + Leisure, Washington Post and more.

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About Ciao Bella

Ciao Bella celebrates contemporary Italy in a digital magazine and podcast. Consider Ciao Bella an infinite treasure chest revealing the bel paese’s most captivating people, events and sites, and the best in-the-know spots to sip, chat and chew.

About Erica Firpo

Erica Firpo is an experienced travel and lifestyle journalist, and podcaster based in Rome. Italian and American, Erica gets to the heart of culture in Ciao Bella and more. She’s authored over a dozen travel books including Fodor’s, Insight Guides and Lonely Planet.

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